9. Starwood propositions and strategy map.
Starwood vision: become the worldwide hotel and leisure business, focused on customer experience and pleasure.
· Financial proposition: increase shareholder value, increase revenue and defend from competitors.
· Customer proposition: experience driven journey, explore new ways to serve customer.
· Internal process proposition: increase presence worldwide, reinforce segment leadership, explore new channels of sales.
· Growth and learn proposition: enhance work-life balance, manage diversity.
The customer proposition has been built with a bottom-up strategy, (more…)
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