Balanced Scorecard and Strategy Map – Part IV

9. Starwood propositions and strategy map.

Starwood vision: become the worldwide hotel and leisure business, focused on customer experience and pleasure.

· Financial proposition: increase shareholder value, increase revenue and defend from competitors.

· Customer proposition: experience driven journey, explore new ways to serve customer.

· Internal process proposition: increase presence worldwide, reinforce segment leadership, explore new channels of sales.

· Growth and learn proposition: enhance work-life balance, manage diversity.

The customer proposition has been built with a bottom-up strategy, (more…)

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