Innovation of Distribution and Retail in Italy’s Publishing Industry

Innovation in Distribution and Retail of the Publishing Industry in Italy should focus on integration of old and new channels to target correctly customer needs and allow sales to grow again.

INTRODUCTION

This short analysis suggests how integration between traditional and new channels will address the slow growth in sales of the last 5 years. The traditional channel of distribution fails to correctly support the marketing functions in a (more…)

This content is restricted to site members. If you are an existing user, please log in. New users may register below.

Existing Users Log In
 Remember Me  
New User Registration
*Required field