Balanced Scorecard and Strategy Map – Part II

4. Product main categories.

Most hotels appeal to multiple consumer segments, anyway it is important to state the main segments used in the industry: service level, physical and functional characteristics, location and price.

Full-service hotels offer a wide range of services, including valet parking, luggage assistance, concierge services, gift shops, fitness centers, business centers, three-meal restaurants, and room service. Limited-service hotels encompass diverse property types and price points. They do not usually offer valet parking, luggage assistance, or concierge services but may provide compact fitness (more…)

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