Tag Archives: demand drivers

Balanced Scorecard and Strategy Map – Part II

4. Product main categories. Most hotels appeal to multiple consumer segments, anyway it is important to state the main segments used in the industry: service level, physical and functional characteristics, location and price. Full-service hotels offer a wide range of services, including valet parking, luggage assistance, concierge services, gift shops, fitness centers, business centers, three-meal… Read More ยป