Category Archives: Marketing

Innovation of Distribution and Retail in Italy’s Publishing Industry

Innovation in Distribution and Retail of the Publishing Industry in Italy should focus on integration of old and new channels to target correctly customer needs and allow sales to grow again. INTRODUCTION This short analysis suggests how integration between traditional and new channels will address the slow growth in sales of the last 5 years…. Read More »

Property, Credit crunch and Investment – Part I

This short analysis is prepared to assist a private sector house builder facing the credit crunch. In the next posts we provide strategies and insights in evaluating the development scheme and improving its performances… Location Analysis The site has the advantage of strategic location nearby the City of London. We found only a small number… Read More »

Balanced Scorecard and Strategy Map – Part IV

9. Starwood propositions and strategy map. Starwood vision: become the worldwide hotel and leisure business, focused on customer experience and pleasure. · Financial proposition: increase shareholder value, increase revenue and defend from competitors. · Customer proposition: experience driven journey, explore new ways to serve customer. · Internal process proposition: increase presence worldwide, reinforce segment leadership,… Read More »

Balanced Scorecard and Strategy Map – Part III

6. Measuring competition and performance. In this industry the most commonly used method to project performance is fair-share analysis, in which a percentage of market capture is estimated for the subject based on the number of rooms in the subject divided by the total number of rooms in the market. Projected market share must be… Read More »

Balanced Scorecard and Strategy Map – Part II

4. Product main categories. Most hotels appeal to multiple consumer segments, anyway it is important to state the main segments used in the industry: service level, physical and functional characteristics, location and price. Full-service hotels offer a wide range of services, including valet parking, luggage assistance, concierge services, gift shops, fitness centers, business centers, three-meal… Read More »

Balanced Scorecard and Strategy Map – Part I

The Balanced Scorecard approach has been pioneered by Prof. Robert Kaplan and Dr David Norton. At the highest conceptual level, it helps organizations translate strategy into a set of linked operational objectives that drive both behavior and performance. The Strategy Map is the blueprint that guides users through the process of developing the right set… Read More »